This is the last in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

This is another in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

The fractures of mass media have forced marketers to develop new ways of reaching their targets, and the sugary beverage industry is a particularly relentless hunter. One older example is Coke's purchase of space at the judges' table on American Idol for its logo-ed cups, but the Rudd Center report adds plenty more:

This is another in a series of posts based on the recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

This is the second in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

A good long while I ago, I wrote a series of posts a report on the advertising of junk food to children prepared by the Rudd Center for Food Policy and Obesity at Yale. Last week, Yale came out with another f.a.c.t.s. (a rather labored acronym signifying “food advertising to children and teens score”) report, this one on sugary beverages, and I thought I’d follow the same fashion.

Another excerpt from the Rudd Center for Food Policy and Obesity's f.a.c.t.s. report, which looks at food advertising directed at children:

McDonald’s and Burger King have pledged to improve food marketing to children. However, both restaurants increased their volume of TV advertising from 2007 to 2009. Preschoolers saw 21 percent more ads for McDonald’s and 9 percent more for Burger King, and children viewed 26 percent more ads for McDonald’s and 10 percent more for Burger King.

Another excerpt from the f.a.c.t.s. report on childhood obesity from the Rudd Center for Food Policy and Obesity at Yale:

"Young people’s exposure to fast food TV ads has increased. Compared to 2003, preschoolers viewed 21 percent more fast food ads in 2009, children viewed 34 percent more, and teens viewed 39 percent more."

Another excerpt of findings by the Rudd Center for Food Policy and Obesity at Yale, from its recent f.a.c.t.s. report on kids and eating.

More from the Rudd Center for Food Policy and Obesity at Yale's recent f.a.c.t.s. report on Food Advertising to Teens and Children:

Children’s exposure to fast food TV ads is increasing, even for ads from McDonald’s and Burger King, who have pledged to reduce unhealthy marketing to children. Compared with 2007, in 2009 children (6-11) saw 26 percent more ads for McDonald’s, 10 percent more for Burger King, and 59 percent more for Subway.

In the Rudd Center for Food Policy and Obesity's recent f.a.c.t.s. report (which I'm highlighting as a continuing series), "40 percent of parents report that their children ask them to go to McDonald's at least once a week; 15 percent of preschoolers ask to go every day."

These kids today! Where do they get such ideas?

From McDonald's, of course, through its endless marketing efforts, which saturate TV but go far beyond it, to 13 websites, banner ads, and social media.