More from the Rudd Center for Food Policy and Obesity at Yale's recent f.a.c.t.s. report on Food Advertising to Teens and Children:

Children’s exposure to fast food TV ads is increasing, even for ads from McDonald’s and Burger King, who have pledged to reduce unhealthy marketing to children. Compared with 2007, in 2009 children (6-11) saw 26 percent more ads for McDonald’s, 10 percent more for Burger King, and 59 percent more for Subway.

Remember: Corporations take voluntary pledges so that they can avoid involuntary changes while retaining the right to do, or not do, as they please.