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One of the dodges that food-industry lobbyists and apologists use is that those foods are fine when eaten occasionally as part of a balanced food plan. I would dispute even that, because crap food is crap food, regardless of how often it is consumed. But certainly, consuming more of it is worse than consuming less of it.
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The Rudd Center for Food Policy and Obesity at Yale is possibly the foremost entity for research and advocacy into the issues embedded within its name. Regular readers will know that I've been seeking to illuminate a report it released less than a month ago on the marketing of junk food to kids, strictly because I believe in their mission, and their information.
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More from the Rudd Center for Food Policy and Obesity at Yale's recent f.a.c.t.s. report on Food Advertising to Teens and Children:
Children’s exposure to fast food TV ads is increasing, even for ads from McDonald’s and Burger King, who have pledged to reduce unhealthy marketing to children. Compared with 2007, in 2009 children (6-11) saw 26 percent more ads for McDonald’s, 10 percent more for Burger King, and 59 percent more for Subway.
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In the Rudd Center for Food Policy and Obesity's recent f.a.c.t.s. report (which I'm highlighting as a continuing series), "40 percent of parents report that their children ask them to go to McDonald's at least once a week; 15 percent of preschoolers ask to go every day."
These kids today! Where do they get such ideas?
From McDonald's, of course, through its endless marketing efforts, which saturate TV but go far beyond it, to 13 websites, banner ads, and social media.
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I've written before about Corporate Accountability International, which carries an impressive record of effectiveness into its current effort to halt the marketing of fast food to children. That includes their "Retire Ronald" campaign.
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Here's another finding from the Rudd Center's f.a.c.t.s. report on the relationship of food advertising and children:
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I don't know how far I'll get with it, but this is the first in a series of data gathered and interpreted by the Rudd Center for Food Policy and Obesity at Yale University. The center released its extensive f.a.c.t.s. report this week. The acronym stands for Food Advertising to Children and Teens Score.
The fast food industry spent more than $4.2 billion in 2009 on TV advertising, radio, magazines, outdoor advertising, and other media.
