The Rudd Center for Food Policy and Obesity at Yale is possibly the foremost entity for research and advocacy into the issues embedded within its name. Regular readers will know that I've been seeking to illuminate a report it released less than a month ago on the marketing of junk food to kids, strictly because I believe in their mission, and their information.

Well now, I'm really sure they're "wicked smaht," as folks around Boston might say: A researcher at the center, Ashley Gearhardt, has written up a discussion of issues I raise in the book.

I am delighted, of course, to have these ideas raised, and examined, at so august an institution. Please take a look.