CAI released policy guide on marketing to kids
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Corporate Accountability International has just released a policy guide on marketing of fast food to children, which is an outgrowth of its Value The Meal campaign, which I have supported both financially and by hosting a house meeting to spread the idea to friends.
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The fractures of mass media have forced marketers to develop new ways of reaching their targets, and the sugary beverage industry is a particularly relentless hunter. One older example is Coke's purchase of space at the judges' table on American Idol for its logo-ed cups, but the Rudd Center report adds plenty more: