S U S T A I N A B L Y

Relentless hunters

This is another in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

The fractures of mass media have forced marketers to develop new ways of reaching their targets, and the sugary beverage industry is a particularly relentless hunter. One older example is Coke's purchase of space at the judges' table on American Idol for its logo-ed cups, but the Rudd Center report adds plenty more:


Drinks target kids who shouldn't drink them

This is another in a series of posts based on the recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.


Fruit drinks are also sugary

This is the second in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.


Rudd Center reports on sugary drinks

A good long while I ago, I wrote a series of posts a report on the advertising of junk food to children prepared by the Rudd Center for Food Policy and Obesity at Yale. Last week, Yale came out with another f.a.c.t.s. (a rather labored acronym signifying “food advertising to children and teens score”) report, this one on sugary beverages, and I thought I’d follow the same fashion.


What to know about Big Food

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The following is lifted verbatim from Andy Bellatti's interview of Bruce Bradley, which I saw published on Grist's food feed. Bellatti I'm a bit familiar with; I follow him on Twitter. I also now follow Bradley, as a result of the full interview. Bradley worked in Big Food for years, so he knows the industry from inside.



Smug and contemptible

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My predominant attitude toward paid corporate mouthpieces: Shut the hell up. Of course they have the right to speak, but if they're just spouting a line, I don't want to hear it. But sometimes, I do appreciate the chuckles I get when they do start talking.

Here's a bunch of crap from Elaine Kolish, vice president of the Children's Food and Beverage Advertising Initiative, an industry-run front erected to forestall binding curbs on advertising of junk food to kids:


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