I'm not eating at the 99

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The 99 is a medium-sized chain of basic American food eateries that's been around Greater Boston for ages. Up 'til now, it was never my first choice but I was willing to stop there if it seemed the best option in whatever strip mall I found myself in.

But until it takes down its current "craveworthy" ads, I will find somewhere else, and I will probably switch away from the radio station running them (98.5 The Sports Hub, I'm thinking of you). That's probably not the reaction they were going for.

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