Bottle weights

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Seth Godin is always interesting, but doesn't often tread into green-tinted areas, so this post adds even greater value to what he usually brings. He starts off wondering why a Poland Spring bottle weighs half of what a Gatorade bottle does, and winds up, via input from a friend/reader, explaining some of the factors that govern which bottle type a manufacturer uses into it while offering perspective on how packaging affects sales.

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