Simply put, if you haven't heard of Seth Godin, who blogs about marketing, you should check him out. I consider that a complete thought, and good content, all by itself.

But he's not really a sustainability guy ... actually, I think he is! OMG, yes he is — he's always talking about the long view, albeit in his realm of selling, rather than environmental. Yet another example of how sustainability is a very broad topic.

Seth Godin is always interesting, but doesn't often tread into green-tinted areas, so this post adds even greater value to what he usually brings. He starts off wondering why a Poland Spring bottle weighs half of what a Gatorade bottle does, and winds up, via input from a friend/reader, explaining some of the factors that govern which bottle type a manufacturer uses into it while offering perspective on how packaging affects sales.