So, this one's not about eating, either. It's a cranky rant about a car renter's price-gouging policy, and I want to use my scintilla of social-media influence to embarrass them.

There's no reason I can think of that anyone coming here would care what happened at the Mass. state hockey championships on Sunday. Conceded, completely.

And yet, I'm posting. My first interest was my alma mater, Marblehead High School, which won Division 3. Because Coach Bobby Jackson, whom I know since grade school, told me a bit about his team at our 35th high school reunion last summer, I followed along in the paper during the season and went to four playoff games, including the coup de grace, 6-3 over Westfield. Congrats to Bob and his players.

I will eventually get tired of skewering the skippies over at the "Center for Consumer Freedom," but not just yet. They are the "independent" nonprofit whose funding comes from restaurants and food-products companies.

Their website says they are also funded by thousands of individual consumers, but I don't believe it. I shouldn't say that, not only because it's impolitic, and not only because I have no proof, but because they'll seize on a comment like that, rather than straightforwardly address the very substantive ways in which I contend that they twist facts and truth. My disbelief lies in common sense: Thousands of Americans are donating their money to the people-should-be-able-to-eat-whatever-they-want movement? It that principle in jeopardy? Meanwhile, let's consider the restaurants and food-products people. Does anyone doubt that they would spend their money to advocate for food freedom? They don't need principle to motivate them; their entire future is based on ensuring that nothing ever impedes their sales.

I could go on with all the background bullshit, but let's take a look at their piece of yesterday, March 31, headlined "Waving the white flag on personal responsibility?" which is full of their usual half-baked inanities.

But I want to start with a shout out to my poor addled brothers: I, too, believe in personal responsibility. Even when I was 365 pounds, mired in food addiction, I was completely responsible for what I put in my mouth. Completely.

Note: This is also posted at fisherblue.com/blog.

"Why are the missiles called peace keepers, when they're aimed to kill?"

You probably recognize the Tracy Chapman lyric, from her song "Why?" and it arises in my mind this morning in response to the announcement by Kraft Foods that it will use the Smart Choices nutrition guidelines to determine which foods it will advertise to 6- to 11-year-olds.

On the face of it, the move suggests vision and leadership, and perhaps those are accurate impressions. Really, they could be — look at Wal Mart, which has legitimately gone from corporate scourge to corporate not-bad guy. But no one alive in today's world should accept anything — except my pearls, of course — without looking a little further, and these are some of the points apparent:

Please note this post is listed under "rants," and you may do well just to skip over it.

I have been struggling lately not to go over to the SUV drivers — and others — who are sitting idly by, running their engines without intent of moving, so they can have their air conditioning in 70-degree swelter.

I've been wasting my time parrying with a high school acquaintance on Facebook the past couple of days, after he posted something about how stupid it is that bankrupt companies will be forced to make small, unsafe (but high-mileage) cars that nobody wants.

I've mentioned other times about preferring to have one blog instead of two, for all sorts of quotidian reasons, but foremostly in a symbolic way: I want to find a way to make my two issues — saving the planet and escaping the misery of obesity — be one. (It's the Buddhist's hot dog order: Make me one with everything.) When the subjects are, say, solar energy and food addiction, it's not readily apparent where the Venn overlap is.

It is emblematic of a larger condition that I've not reported before now on one of the most thought-provoking and valuable presentations from Building Energy '09, the annual conference of the Northeast Sustainable Energy Association held earlier this month in Boston — the keynote by Marc Rosenbaum.

Rosenbaum's comments were literate and far-reaching, on one of this century's most vital issues — how do we maintain life as we know it as traditional fuels decline and the climate changes?

But I chose instead to focus first on the contentious LEED public forum of the night, and the release of recommendations by the state's Zero Net Energy Task Force just before he spoke. There's some argument to be made for the latter — actual news — but I judged both to be shinier that Rosenbaum's topic, deep-energy retrofitting.

I have my reasons, but still, you could say my actions reflect the general outlook: people are more attracted to the glitz and gadgets around energy issues than they are to the real best solutions — conservation and efficiency. I'm totally sold on them, without reservation, and still, I'm getting to that portion of the conference three weeks later. 

I am not the first, by far, to say that sustainability has a far wider context than "just"  energy efficiency. Even on this blog, Andrea Atkinson of the Green Roundtable made that point when I asked her "what's the one thing you wish everyone would just get right?"

If someone would pay me, I do believe I could make a complete living just debunking — and ridiculing — the boneheads who troll the comments sections of interactive media. This one appeared in reaction to an item by Beth Daley of the Globe about a suit filed regarding Reggie, the Regional Greenhouse Gas Initiative: