I am a great admirer of Alex Beam. I used to edit his columns some times, and I would invariably need to look up a word, which in his case I always admired: he used the words appropriately, and I never sensed he was showing off by using the higher-priced word.
More substantively, I've always been able to rely on Alex for entertainment and unique perspective. Though unlike with his word choices, I haven't always been convinced his contrarianism was organic, is he not a columnist? He's supposed to be provocative.