As you know, I talk about obesity and I talk about food addiction, always trying to make clear that the two aren’t analogous.

You can be obese without being a food addict, and you can be a food addict without being obese. It’s true that there is significant overlap between the populations, and it’s also true that engaging in behavior that leads to obesity can also lead to food addiction, especially if one has the genetic predisposition.

I wrote about food in the Concord schools (and Concord Carlisle High School) for the Boston Globe in a story published this morning. Led by Alden Cadwell, a top adviser to Jamie Oliver's Food Revolution when the show made its splash in Huntington, W.Va., the district has a goal of making all food from scratch within five years, and sourcing at least 30 percent of its ingredients from local farms within that same window.

Next up in my recent cavalcade of wholly credible voices who endorse the notion of food addiction thoroughly is Nora Volkow, director of the National Institute on Drug Abuse.

In addition to the video I posted yesterday in which pediatrician Nadine Burke speaks my language, namely “food addiction,” I have been heartened to see the concept of food addiction spread inexorably into the mainstream.

It's a little weird following Indiana TV reporter Jenny Anchondo on Twitter, because she tweets things like "Right two lanes of I-65 SB closed near Keystone Ave. due to crash http://pic.twitter.com/XncxoXMA," and "When @Fox59sjones is happy, everybody is happy. He got a 2 for 1 from the vending machine today. #Score."

This isn't my only thought on the subject, or even the primary one; I expect to pen that in the next day or two. But I see legitimate, informed citations of food addiction — as opposed to dumb tweets such as "OMG, cayenne-encrusted popcorn shrimp balls dipper in cranberry honey mustard, my new food addiction! — almost every day. Here's another one, from Nourish, a short video featuring Dr. Nadine Burke.

From the US Centers for Disease Control.

I gave this speech about food addiction last week at my Toastmasters club in Lexington, Mass.

The audio isn't the best, but it IS there. Also, if I were editing, I'd have eliminated the first two minutes or so, and if you want, you could skip ahead to that point. Prior to that, the speaker is my friend, author and public speaker Roberta K. Taylor.

The linked post from Marian Nestle’s blog recounts the hasty retreat from a plan in Massachusetts to bar school bake sales, and it encapsulates so much of the nation’s nutrition problem.

In the uproar that resulted, opponents argued that it would make it harder to raise money for class trips, etc.; not resolve the obesity problem; and tread on local rights.

A proposed standard for nutrition claims in New Zealand and Australia is being opposed by an industry group.

Yes, I know, that's hardly news. After seeing the US food industry insist on no more than voluntary guidelines and then using tens of millions and all its other muscle to defeat those, it's clear that the industry will truck no curb, no matter how innocuous.