Even consumers paying attention to where their food comes from and how it is produced are confused, one conclusion that can be drawn from a study published this month in the International Food and Agribusiness Management Review that says that 1 in 5 consumers thinks “local” means “organic.”

I see other examples of this not seldomly, such as when I see “organic cane sugar” on a processed-food label, as if the goodness of organic cancels out the … whatever of processed sugar.

I missed the free showing last night — and you probably did too — but I still wanted to mention the film “Food Patriots,” about a family’s decision to ratchet up its fresh-and-local food buying, to grow chickens, and to otherwise takes steps toward being part of the food solution.