consumer

Retune your self-interest

Part of a continuing series related to ideas in my book, “Sustainable You/8 First Steps to Lasting Change in Business and in Life.”

In far earlier times, humans had far fewer choices: Eat when you find food, find safety before dark, run or be eaten.

Today, of course, we can choose from 31 flavors, a dozen expressions of rice cake, and triple-grande decaf extra-hot no-foam skinny vanilla lattes. Oh, the riches of modern life!


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I'm writing this one, briefly, I hope, because I believe strongly is sharing good news, and in spreading praise when it is warranted.

About 10 days ago, my son knocked over a cup of coffee into my laptop. More than $2 grand, less than a year old, equipped with an extended warranty useless to the occasion, and ruined.

I did what you're supposed to: I powered down and turned it over, even trying to dry it with a hair dryer. But, ruined it was.

I took it into the Apple Store and got the expected news: $1,250, flat, to repair it.


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