One of the patently dishonest threads of the healthy food/processed food debate has been Big Food’s complaint that they can put healthy options on their menus, but they can’t make people buy them.

It’s a variant of its explanation of why kids’ menus only have hot dogs, fries, and other crap. “It’s all they’ll eat,” they complain. One defect of this strain is that it’s just not true — and besides, “I’m the daddy.”.

A reaction to the USDA's "MyPlate" concept, which replaces the failed "food pyramid" for communicating what we should eat in a simple way, that I've seen several times is that the next chore of food and nutrition advocates is to get federal agriculture subsidies to mirror federal advice for what we should eat.

In "The End of Overeating," Dr. David Kessler sketches this very useful, very accurate image: When customers step up to the McDonald's counter and pull out their $4.50 (or whatever), it's as though Uncle Sam is standing next to them, pulling out his wallet and paying another dollar (or whatever), because of the ways the federal government subsidizes corn.