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I have my own skepticisms about Panera; I've always felt its good-for-you was patina, more than performance. But this snide broadside from the Corn Lobby is from another planet!
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Even consumers paying attention to where their food comes from and how it is produced are confused, one conclusion that can be drawn from a study published this month in the International Food and Agribusiness Management Review that says that 1 in 5 consumers thinks “local” means “organic.”
I see other examples of this not seldomly, such as when I see “organic cane sugar” on a processed-food label, as if the goodness of organic cancels out the … whatever of processed sugar.
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I don’t have to come to every discussion I’m invited to, but sometimes, the invitation is just too juicy.
The case in point this morning is the Corn Refiners Association recent newsletter lead story, “Natural Options for Sweeteners.”
Yes, the refiners boasted that high fructose corn syrup “meets the Food and Drug Administration policy for use of the term ‘natural.’" ‘Course, that sham is on the FDA, and if I were the corn refiners, I’d use it too. But still, it is a sham:
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The Center for Science in the Public Interest says that practically all of Ben and Jerry's 53 flavors have processed substances in them, which undercuts the brand's claim to the word "natural" on its labels. Here's more detail from Crop to Cuisine:
