I swear, I was going to comment on this post, anyway, before I got to the point where it mentions my name. No, I swear!

One of the dodges that food-industry lobbyists and apologists use is that those foods are fine when eaten occasionally as part of a balanced food plan. I would dispute even that, because crap food is crap food, regardless of how often it is consumed. But certainly, consuming more of it is worse than consuming less of it.

Not surprisingly, the editorial board members of the journal Childhood Obesity whom I contacted for comment yesterday declined to do so. Some might not have been aware of the Kellogg's connection, others may not see the connection as a problem. Off the record, I heard more than one spirited defense of the work the foundation does, and at no point have I suggested differently.

In the Rudd Center for Food Policy and Obesity's recent f.a.c.t.s. report (which I'm highlighting as a continuing series), "40 percent of parents report that their children ask them to go to McDonald's at least once a week; 15 percent of preschoolers ask to go every day."

These kids today! Where do they get such ideas?

From McDonald's, of course, through its endless marketing efforts, which saturate TV but go far beyond it, to 13 websites, banner ads, and social media.

Sarah Palin has found a new way to channel the Tea Party movement's anti-big-government fervor — and tweak First Lady Michelle Obama at the same time. On Nov. 9, she showed up at a Pennsylvania school bearing dozens of cookies, a gesture intended to show her disapproval of a state proposal to limit the sweets served in public schools. "Who should be making the decisions what you eat and school choice and everything else?" Palin asked the students, in a clear swipe at the First Lady's campaign to end childhood obesity. "Should it be government or should it be the parents?"

I've written before about Corporate Accountability International, which carries an impressive record of effectiveness into its current effort to halt the marketing of fast food to children. That includes their "Retire Ronald" campaign.

I'm not sure what to think of it, but worth noting: Disney "Magic of Healthy Living" page promotes movement, healthy snacks, and other wholesome activity.

Frequent readers know that my bottom line is that food addiction is real, and that ignorance underlies its lack of acceptance in mainstream medicine and popular culture. So it's fair to say that anyone doing research on obesity (the main, but not only, result of food addiction) is a friend of mine, and that's essentially true.

To hear their reps talk, Corporate Accountability International is a giant killer: "Every campaign we take on, we win," is how Sarah Holzgraf put it last night at a gathering in Cambridge, one of 60 the group is organizing in Massachusetts in support of its newest foray, the Value [the] Meal campaign.

To win this one, it will have to be. Here are its goals:

A study at the University of Pittsburgh found evidence of binge eating in youngsters, leading its authors to argue that the condition should be accounted for in weight-management programs designed for severely overweight kids.

"Children in the Binge Eating Group were younger and had more depressive, anxiety, and eating-disorder symptoms, and lower self-esteem," the study found.