Another excerpt from the Rudd Center for Food Policy and Obesity's f.a.c.t.s. report, which looks at food advertising directed at children:

McDonald’s and Burger King have pledged to improve food marketing to children. However, both restaurants increased their volume of TV advertising from 2007 to 2009. Preschoolers saw 21 percent more ads for McDonald’s and 9 percent more for Burger King, and children viewed 26 percent more ads for McDonald’s and 10 percent more for Burger King.

The obvious question is, why would the fast-foodies pledge to improve food marketing to children? Hasn't it been working great?