A common polemical technique seeks to undercut someone's idea by describing what it's not. Here's an example:

By asking Americans to stop eating meat on Monday this insidious effort drives the extreme vegan agenda forward with a reasonable sounding request. “Just one day a week,” is their message, “and you are doing your part to save the planet and improve your own health.” No need to work up a sweat at the gym, go for a run or walk around the block. No need to conserve water usage in your own home (the average American household uses 400+ gallons of water per day) or reduce, reuse and recycle the 670,000 tons of trash we produce every day in the United States (84% of which could be recycled, including food scraps, paper, cardboard, cans, and bottles). All you have to do is give up your hamburger or steak one day a week.

No one argues that going meatless on Mondays is going to solve the problems of the world.

No. one.

The question is whether it moves us closer to health — personal, environmental, and otherwise — or further away from it. The writer, Daren Williams of the National Cattlemen's Beef Association, does also address that question, which instantly qualifies him as a more credible source than many Big Food/Big Ag blowhards, but not before he deals this twaddle.