The "tobacco playbook" is legend among capitalists, especially those who want to keep selling a product that clearly has adverse health effects for those who buy it. And it should be, considering that for decades after it was clear that ingesting tobacco or its smoke was noxious, the playbook made it possible for companies to continuing with relatively few curbs, and tobacco continues to be sold even today.

Playbook practices include lying, delaying, misdirecting, and obstructing at every turn. Such tactics have nothing to do with claiming right or virtue, two concepts you want to have on your side but are all but meaningless when you're in the trenches. I've always thought this lesson has been much better taken in by conservatives vs. liberals, and capitalists vs. crusaders.

I've discussed the topic before, so why bring up this topic again? Because the forces of sugary soda are deploying them again, according to Reuters. Read on.