THE ORGANIC MAN DELIVERS
A few years ago, several large corporations thought they sniffed
profits through Internet ordering and home delivery of groceries, but
most of them failed fairly quickly. That might have been because
consumers didn't consider the convenience worth the cost, although
Peapod, a corporate affiliate of Stop &Shop, still survives despite
a minimum delivery order of $50 and a minimum delivery charge of $4.95.
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