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Here's an approximation of a letter I sent to the San Francisco city supervisor who is the swing vote in an effort to bar toys from being used as incentives to purchase food:
One in three children born today will develop Type 2 diabetes in their lifetime. Based on current rates of overweight and obesity, more will suffer a range of debilitating chronic diseases related to diet.
Each year, toys help sell more than a billion junk food meals to kids — meals that fail to meet the most basic, federal nutritional guidelines. Toys are the principle reason kids desire the not-so-happy meals their parents tell them they can't have.
And that's why San Francisco County Supervisor Eric Mar is championing an ordinance that calls for toy incentives to be removed from unhealthy meals. Please support the effort.
Can you take a second to urge the Board of Supervisors to pass this ordinance? [Follow this link.] This is only for the city of San Francisco, but good ideas anywhere are worth supporting, and groundswells have to start somewhere.
Please take a minute to join me in supporting this legislation.
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