Junk-foodies target minority kids

As I continue to highlight conclusions of the Rudd Center's recent "Fast Food f.a.c.t.s"* report, here are a couple of bullets on how fast-food marketers target members of minority groups:

• Hispanic preschoolers see 290 Spanish-language fast food TV ads each year and McDonald’s is responsible for one-quarter of young people’s exposure to Spanish-language fast food advertising.
• African American children and teens see at least 50 percent more fast food ads than their white peers. McDonald’s and KFC specifically target African American youth with TV advertising, targeted websites, and banner ads.

*"f.a.c.t.s." stands for "food advertising to children and teens score."


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