I'm late to this topic, and perhaps have failed to add to, or take advantage of the momentum generated when this special Reuters report on food marketing to children was released April 27. But it's too important not to bring it to your attention, and by more than just a tweet.

The story is exhaustive, to the point that I looked for the end a couple of times, but IMO, one never need look further to know how Big Food has groomed its playing field just as it wants, and how it maintains it: Tons of money, both for lobbying and for campaign contributions; pouncing on any public health initiative, no matter how insignificant, before it thrive; mobilizing on every front, including promising to close plants and deploying its line employees as lobbyists; and so on.

It would be something to admire, if the nation weren't drowning in an ever-deeper vat of fat, reducing expected life spans and leaving the nation less secure, all so Big Food can maintain its profit margin.

I do not understand how anyone reading this can avoid being outraged, concerned, and motivated to change. Yes, Big Food is a brutal beast, but all it will take to put it in its place is awareness and commitment from each of us.