I've been nursing a resentment for a while against Jim Braude and all the people connected with his show on 96.9 WTKK-FM, and yesterday, as most resentments will, it bit me in the ass.

I am angry and hurt (honest emotions, and yet having little place in the business world) because I have tried very hard to get the show's attention for my book, "Fat Boy Thin Man." I tried to reach them through their web portal. I left voicemail for the producer. I called the main number and asked for the producer's e-dress. I sent e-mail to the producer. I asked another host on that station, whom I know from working at the Globe, for suggestions, and she said she would hand-deliver the book to Braude. (Dunno if she ever did, though I did send her a copy.) I e-mailed Braude directly. Several times. All without effect.

It's only one local show, but it does a segment called "Fat Friday," in which they discuss an obesity- or eating-related topic weekly, and I'm as suited for that as could be. The resentment wasn't that they said no; it was that they ignored me. Such things happen, and I know it: I used to edit the Life at Home section at the Globe, and though I valued reader suggestions, I concede that I didn't answer every single pitch I got.

So yesterday, I saw Braude at Whole Foods.

The smart thing would be merely to have given my elevator pitch. No matter how he replied, I could have said, "well, I did that, but it hasn't born fruit yet."

But no. Instead of coming from a positive place, and offering something that would help him fill the maw of programming, I said: "Hey Jim, I e-mailed you a bunch of times, and you've ignored me. I would be perfect for 'Fat Friday,' and I can't even get a response from you!" Nice, huh? Just the way to win friends and influence people.

He mumbled something about getting 500 e-mails a day, and said he would check them. I gave him the book title, but he assured me he didn't need it, 'cause he'd remember my name. Which I hadn't spelled.

If he gets hundreds of e-mails a day, any of mine will have long fallen off the bottom of the pile. I haven't written in a while, because I've firmly been in the resentment-holding phase of my publicity campaign, at least at it regards Jim and Margery.

As Dave has said many times, "Kids, don't do this at home."