The other night, some toy store's TV ad boasted its "lowest prices ever," and its absurdity was enough to break through my ad defenses, although not deeply enough that I remembered the offender.

How ridiculous, how absurd. 

That brings us to Kellogg's, which last month was ordered to pay $2.75 million to settle a class action lawsuit over Frosted Mini Wheats claims that the sugar-coated product was "clinically shown to improve children’s attentiveness by nearly 20%." (More on the suit at Food Navigator-USA.)

How absurd. How ridiculous.

I don't have an economically nimble mind, so I have no idea how to assess whether Frosted Mini Wheats could have brought in more than $2.75 million in profit, which would make the suit just another cost of doing business. It seems unlikely to me, but again, you should ask someone who has a clue.

I'll just sit here and wonder a) about the corporate process that let such an obvious falsehood be printed on all those cereal boxes, and b) how consumers could believe it.