Welcome to foodidentitytheft.com

There are a couple of websites I've been wanting to point out. The first one is foodidentitytheft.com, for which I feel considerable sympathy and collegiality, even if I am not in accord with one of their principle current crusades.

I think the site's name is clever. It alludes to all the food-like substances (h/t Michael Pollan for the phrasing) that masquerade as food, and how it thoroughly muddies what food really is. The perpetrators of this theft, Big Food, have so many propaganda organs that it is heartening to have someone speaking for reality.

I can't help but wish, in a world of food injustice and manipulation, they would pay a little less attention to high fructose corn syrup. It's not that I am an HFCS fan; I just don't reserve it for the special place in hell that foodidentitytheft does.

To me, the far greater issue is all refined sugars, whether they are created from corn, cane, or beets. According to Barry Popkin of the University of North Carolina School of Public Health, 80 percent of the 600,000 food products sold in America have added processed sugar.

Foodidentitytheft's front page has two radio buttons, one for a "We don't want high fructose corn syrup" petition, and another to urge the FDA to require labeling HFCS accurately. With all the issues in food today, this is a pale one.

Thanks to Shannon for flagging the site for me.

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