The CEO of Coke thinks a federal tax on soft drinks would be ghastly. Now there's a surprise.

Oh, and the Pepsi dude thinks it's bad, too.

Link.

Get used to this discussion. Taxing the foods, or in the case of soda, "foods," that aren't healthy is going to come up again, and those who would be taxed will fight, of course. Coke's Muhtar Kent, the chairman and CEO, invoked the Soviet Union in his reply.