S U S T A I N A B L Y

Paul Eldrenkamp, in the Globe magazine

Three years ago, I had a brief article in the Boston Globe Magazine about Paul Eldrenkamp, a Newton builder and a leader in sustainable-builidng practices. I just did a search for him on the blog, and though I've quoted or mentioned him several times, I apparently never linked to the magazine story. 

So, I'm doing that here, post-dating back to then, just 'cause. I know, who cares, right?


They knew they were making us fat, and put profits first

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Michael Moss’s Sunday Times Magazine cover story offers the goods in several respects, but no more so than at the beginning, in which he describes a meeting in 1999 — that’s 14 years ago — in which the honchos of Big Food gathered for a rare summit.


First take on the Times's story on food industry manipulation

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It isn't officially out until Sunday, but already, 5 people have sent me pointers to The Extraordinary Science of Addictive Junk Food, which leads the New York Times Magazine this Sunday. I'll have comments about the story in a day or two, but I had just enough time today to share this reader comment from Expat in Germany:


HFCS threat wasn't its chemistry, it was its economy

This is the last in a trio of entries (Part 1, Part 2) about a guest blogger Sara Ross's post at the maize-pimping website Corn Commentary that talks about "misconceptions" around high fructose corn syrup. It wasn't so spellbinding as to demand a three-part retort; I split them merely to reduce word count for a media-saturated readership.


The HFCS dodge: "Not worse" does not mean "not bad"

Under the headline, “Sweet News About Your Valentine’s Day Sweets,” a guest blogger at Corn Commentary discusses “misconceptions” about high fructose corn syrup while overlooking basic truth that ought to come first.

Before I get to them, though, let’s just pause for the headline. What exactly is the sweet news?


Stolen headline: "God Made A Farmer? Oh, Really?"

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I commend to you Rachel Laudan's take on that Dodge "God Made a Farmer" video that so far has retained the hold on the popular consciousness that it grabbed during the Super Bowl.

The ad is nicely done but is nevertheless a bunch of emotional hooey, so I'm not linking to it. If you don't know what I'm referring to, you surely don't care.

Thanks to Hugh Joseph and the Comfood loop he proctors at Tufts University for sharing it.


Real-world experience on what reducing ads to kids does

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The sale of Frosties, the Brit equivalent of Frosted Flakes, have dropped 18 percent in a year, which was attributed to a ban on advertising foods high in fat, sugar, and salt on children's television.

"Kellogg's has not spent a penny on traditional advertising for Frosties since 2010 when it spent £1.1 million, it was reported."

Story from The Telegraph


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