A truer "Coming Together"

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This is the Coke commercial you may have heard about, in which it "tackles" the obesity problem it helps to perpetuate with gauzy images and assertions that range from questionable to bullshit.

Well, actually, it's the commercial's video, but paired with a more honest audio track in which some of Coke's egregious statements and oversights are pointed out.

Coke's campaign is an outsized example of a perpetrator trying to mask basic facts. No matter what spin Coke wants to try, sugary sodas helped make American greatly overweight, and continues to do so. The best action Coke could take to redress its influence would be to stop trying so hard to get people to buy its products.

h/t to Marion Nestle.

Author and wellness innovator Michael Prager helps smart companies
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