In my typically reasoned and reasonable fashion, I argued yesterday that we should choose not to schedule bake sales in schools to raise money for programs. I conceded that such sales are a hometown institution that embraces fond memory and other positive content.
As an advocate on issues including obesity, nutrition, and school food, I’ve had an opinion on bake sales, and especially school bake sales, for some time. But until about a week ago, they were something that people did, as opposed to something that people did in my son’s school.
Research published in the Journal of Pediatrics says that obese kids are more susceptible to Big Food’s marketing come-ons, which should surprise no one, since they’re the ones (apparently) acting more often on those messages.
Ten overweight kids and 10 healthy weight kids were shown 120 logos, half of them to do with food, so their brain responses could be observed. From a synopsis:
Some of my friends will tell you I'm insufferable in my certainties (hi, Ron; hi, honey), and they are certainly not reacting to nothing. That's only worth mentioning because I'm not sure if Food Tank, a food policy think tank on the verge of launch, is going to make any difference in the world. So far, there's a website and the following video, which strikes the right notes, if little more. I can't say I even know what "more" there should be, only that that was my reaction.
Our booth neighbors over the fence at the Obesity Action Coalition's "Your Weight Matters" conference in Dallas last weekend represented Take Off Pounds Sensibly, or TOPS, as it is known.
Regular visitors will know that I think that write off the cost of advertising their crap on their taxes is absurd, and that all marketers are indeed liars, as Seth Godin coined it.
I can't say this post has much substance, but I stumbled across it and thought it mildly interesting. Take from it what you will, if at all.
The headline from front page of The Milwaukee Sentinel, July 28, 1925: "Corsetless flapper shames sister, all laced up, at weighing in." (Yes, they chose page 1 stories differently then, and wrote headlines differently, too.)
I've begun building a section of speeches I've given to my Toastmasters club on this blog, because ... well, I should be honest, it's at least partly because I'm a showoff. (Too much of one? You decide.)
But also, I am a professional speaker, and I want to highlight both my ideas and my speaking style for buyers and event planners who can't help but benefit from hiring me.
It's just coincidence, but I'm published twice today by the Boston Globe, which for 14 years was my employer.