They call them smart choices

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"Why are the missiles called peace keepers, when they're aimed to kill?"

You probably recognize the Tracy Chapman lyric, from her song "Why?" and it arises in my mind this morning in response to the announcement by Kraft Foods that it will use the Smart Choices nutrition guidelines to determine which foods it will advertise to 6- to 11-year-olds.

On the face of it, the move suggests vision and leadership, and perhaps those are accurate impressions. Really, they could be — look at Wal Mart, which has legitimately gone from corporate scourge to corporate not-bad guy. But no one alive in today's world should accept anything — except my pearls, of course — without looking a little further, and these are some of the points apparent:

The unsustainability of food addiction

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I am not the first, by far, to say that sustainability has a far wider context than "just"  energy efficiency. Even on this blog, Andrea Atkinson of the Green Roundtable made that point when I asked her "what's the one thing you wish everyone would just get right?"


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