I am not the first, by far, to say that sustainability has a far wider context than "just" energy efficiency. Even on this blog, Andrea Atkinson of the Green Roundtable made that point when I asked her "what's the one thing you wish everyone would just get right?"
... but in a good way.
Interstate Bakeries, which made its fortune (and then its bankruptcy) by selling such questionable substances as Twinkies and Wonder Bread, is unveiling a line of natural breads that will have no artificial flavors or preservatives, high-fructose corn syrup, or trans fats.
This is what change looks like. The only reason a company takes an action like that is because it thinks it can prosper by doing so, and the only reason it thinks that is because its market studies reveal that that's what people want.
For the op-ed page of the Boston Globe, I wrote an essay on the existence of food addiction. If you think it doesn't exist, you're wrong, but that's OK: You're also in the mainstream, at least for today. But that's changing.
As I continue to read "Naturalist," EO Wilson's biography, bolstered by my exposure to him during the closing session of GreenBuild, I find myself increasingly convinced that everything he says is considered, wise, and valuable. Certainly, this is hagiography, but at least I see it as such, and for today, I'm sticking with it anyway. You can judge as you wish. In his GreenBuild appearance, while talking about water and food scarcity, both of which are worthy topics on their own, he paused for this blanket statements: "Many people are afraid of a super bug.
Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. To recap, they're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match. Please, no counting.
GABRIEL ERDE-COHEN, 24, Jamaica Plain Green City Growers
I usually synopsize what the subject does, but this time, I thought Gabriel said it so well, I'd just let him speak: "We build and maintain backyard farms on people’s private land for the benefit of them and their family. It’s like having a personal CSA. [CSA, as in "community supported agriculture." Generally, farms sell shares of their output before the growing season to lessen their market risk.] "We also acquire and do bioremediation on brownfields [land tainted by past industrial activity] in the city of Boston for the purpose of turning them into city farms and educational centers. "Our newest program is consulting, designing, and building urban homesteads, which are completely sustainable homes and communities within the city. That’s the dream."