local

"Local" is not "organic," necessarily

Even consumers paying attention to where their food comes from and how it is produced are confused, one conclusion that can be drawn from a study published this month in the International Food and Agribusiness Management Review that says that 1 in 5 consumers thinks “local” means “organic.”

I see other examples of this not seldomly, such as when I see “organic cane sugar” on a processed-food label, as if the goodness of organic cancels out the … whatever of processed sugar.


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