I was one of those who expressed qualified praise for McDonald’s Happy Meal changes: Apple slices, smaller French fries, slightly better beverage options. Other commenters, particularly “Appetite For Profit” author Michele Simon, drew different conclusions, which she discusses in a blog post headlined, “Who Put McDonald’s In Charge of Kids’ Health?" at appetiteforprofit.com.
I don’t know her, but I follow her Twitter feed and respect what she writes, including this one, even though I find enough disagreement in it that I feel compelled to rejoin, even on a day when I should be writing other stuff.
Let’s start with the headline: To my mind, we did. Doing nothing more than taking full advantage of the capitalist process, they advertised and promoted until we made them, via our billions and billions of purchases, the leader in fast food. They could have spent all that promotional cash and if we hadn’t bought what they were peddling, they would have failed. But we have bought, and now they have enormous influence.