This is the second in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.
high fructose corn syrup
Perhaps it's a sign of immaturity, but I'm still enjoying the internecine squabbles among sugar producers. According to foodnavigator-usa.com, five more sugar companies have joined the opposition to the corn refiners' association effort to rename high fructose corn syrup to "corn sugar."
Moved by this story on Crop To Cuisine, which recaps recent maneuvering on the "corn sugar" battlefield, I renew my support for the Corn Refiners Association bid to rebrand its high fructose corn syrup.
Yes, I'm being redundant, but I am so rarely on that side that I'm indulging the sensation. The refiners seek the change because HFCS has won such a villainous reputation that some products are now promoted as having "real" sugar instead.
It is not good when marketers are selling their product by crowing that they left out your product.
Not by a long shot. The substance isn't going away.