As soon as I'm done writing this post, I'm going next door to return the box of Trader Joe's Multigrain O's cereal I bought the other day.
It seemed like such a good idea when I saw it — perched colorfully with its identical siblings on the end cap — that I went for it, even thought I'd bought plain old regular O's at the Stop and Shop 15 minutes prior.
Both were for Joe, of course, who fulfills the kids-love-Cherios stereotype admirably. I knew he'd all those O's soon enough, and the TJ's box just shouted good tidings: Not only was it multigrain, but it promised 14 grams of whole grains per serving, 29 percent of the RDI for whole grains. (How whole grains appear in a box of O shapes, I don't know, but I'm sure they can back that up. I guess. I mean, they're marketers, not (outirght) liars.)
The package also cries out low fat in orange capital letters, on top of a list of 9 vitamins and minerals the cereal is "an excellent source" of.
So I was pretty surprised when I got home, though perhaps I shouldn't have been, that Trader Joe's Multigrain O's cereal, is a glazed sugary cereal. Sugar is the second ingredient, and brown sugar is the sixth. Every ounce has six grams of sugar.