Interesting term, interesting idea, from David McRaney, proprietor of the blog You Are Not So Smart, which I came across yesterday.
The concept is an echo, if not an analog, of Dylan Thomas's "Do Not Go Gentle Into That Good Night," applied to bad eating habits.
You’ve been there.
You get serious about losing weight and start to watch every calorie. You read labels, stock up on fruit and vegetables, hit the gym.