“Behavior happens when…” That’s how B.J. Fogg advises how to express the left side of his formula, B=mat, which I will get to in a moment. But what I noted was that he shared that guidance, and I wanted to follow it.
I’d bet that that happens not seldomly with him. He’s clearly a winning individual.
So: the formula. M denotes motivation, A denotes ability, and T is for trigger. What it means: Behavior happens when sufficient motivation and ability combine with a trigger. All three have to coincide exactly, he said; just a few seconds’ separation will make a difference.