You have to cash in, don't you?

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From Australia comes a report that athletes often don't endorse the junk food they endorse, but do it for the money.

It's one of the reasons I'm glad I'm not sought as a product sponsor. I think it would  be tough to turn down lucre for principle, and the more they offer, the tougher it would be.


Author and wellness innovator Michael Prager helps smart companies
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